The internet is chock full of infographics and posts that explain the psychological associations of various colors to help people and brands choose the perfect hue for their product, logo, or living room wall. These posts are entertaining, but there's one serious problem with them if you're actually planning to use the information for any kind of significant decision: what colors mean varies wildly from culture to culture.
La Vie en Jaune
A Rainbow's Worth of Difference
Written by Jessica Stillman November 20, 2018
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