Share the knowledge!
Key Facts In This Video
Brainstorming has one key rule: no criticism allowed. 00:25
Multiple studies show that brainstorming results in fewer, less original ideas. 00:53
Unchecked free association relies on language and clichés. Therefore, truly productive idea generation stems from debate and critical discussion. 01:54
Wake up with the smartest email in your inbox.
Our best articles a few times a week.