American psychologist B.F. Skinner, born in 1904, developed the Skinner box to study behavior in a controlled environment.
Key Facts In This Video
B.F. Skinner was the first to theorize that we could change the way people made choices, instead of only being able to condition reactions. 00:11
Skinner demonstrated that rewards that are needs (food, water, etc.) have diminishing effects once the point of satiation is reached. 01:59
Many video games apply Skinner's concepts of giving rewards as a way to convince players they are enjoying the game. 02:48
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