American psychologist B.F. Skinner, born in 1904, developed the Skinner box to study behavior in a controlled environment.
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Key Facts In This Video
B.F. Skinner was the first to theorize that we could change the way people made choices, instead of only being able to condition reactions. 00:11
Skinner demonstrated that rewards that are needs (food, water, etc.) have diminishing effects once the point of satiation is reached. 01:59
Many video games apply Skinner's concepts of giving rewards as a way to convince players they are enjoying the game. 02:48