Have you ever started a trend, only to watch other people turn it into something you hate? (It was fifth grade for us. Jenny could never draw bubble letters like we could, but she insisted on doing it anyway.) Anna Jarvis knew the feeling. She successfully established a national holiday, only to fight against those who celebrated in a way she didn't like. Happy Mother's Day, indeed.
She Meant Well
The Tale Turns Sour
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Key Facts In This Video
Anna Jarvis wanted to dedicate a holiday to her mother, Ann Maria Reeves Jarvis, who dedicated her time during the Civil War working with other mothers who had lost their sons in battle. 00:12
Jarvis intended for people to commemorate Mother's Day by wearing a carnation, attending church, and spending the rest of the day with their mothers. She was against the commercialization of the holiday. In 1925, she was arrested for disturbing the peace at an event of the American War Mothers Association, where carnations were being sold for a fundraiser. 01:24
In the 1940s, Jarvis founded the International Mother's Day Association and sought to shut down flower sales by handing out celluloid buttons that people could wear instead. That year, flower sales for Mother's Day dropped by 11.45%. 04:52