People do all sorts of irrational things without realizing it: we yell at the TV screen even though the second baseman can't hear us. We cower on high glass walkways even though we know we're not in danger. Most of us probably wouldn't drink from a bedpan even if we knew it was sterilized. These reactions are all examples of a little-known principle called alief: a reaction that contradicts a belief.
When Alief Turns Sinister
Watch And Learn: Our Favorite Videos About Irrational Behavior
All About Alief
Learn about this little-known cognitive bias.
Why We Have Racial Bias
The Implicit Association Test may uncover biases you didn't know you had.
Why Is Homophobia Irrational?
Take a philosophical perspective.
Written by Curiosity Staff February 17, 2017
Wake up with the smartest email in your inbox.
Our Best Articles Daily