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Authors@Google: Earvin "Magic" Johnson

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Earvin "Magic" Johnson visits Google's Mountain View, CA headquarters to discuss his book "32 Ways to Be a Champion in Business." This event took place on March 10, 2009, as part of the Authors@Google series. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Fridays to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors. Earvin "Magic" Johnson--known worldwide for his talent on the basketball court--has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.
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The Ghost Map takes place in the summer of 1854. A devastating cholera outbreak seizes London just as it is emerging as a modern city. Dr. John Snow, whose ideas about contagion had been dismissed by the scientific community, is spurred to intense action when the people in his neighborhood begin dying. When he creates the map that traces the pattern of outbreak back to its source, Dr. Snow didn't just solve the most pressing medical riddle of his time. He ultimately established a precedent for the way modern city-dwellers, city planners, physicians, and public officials think about the spread of disease and the development of the modern urban environment. Steven Johnson is the author of the national bestsellers Everything Bad Is Good for You and Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, as well as Emergence: The Connected Lives of Ants, Brains, Cities, and Software and Interface Culture: How New Technology Transforms the Way We Create and Communicate. This event took place September 26, 2007 at Google Headquarters in Mountain View, CA.
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Steven's newest book is titled 'Where Good Ideas Come From: The Natural History of Innovation.' From Darwin to YouTube, Johnson asks the questions, What kind of environment fosters the development of good ideas? What sparks the flash of brilliance? How does groundbreaking innovation happen? His answers are never less than revelatory, convincing and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.
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Mark Penn speaks at Google about his book "Microtrends" on October 1, 2007. This event took place at Google's Mountain View, CA, headquarters as part of the Authors@Google series.
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In Business Mensch, author Noah Alper gives you the practical skills you need to make your business the best it can be. Written with Los Angeles journalist Thomas Fields-Meyer, this book will ignite a national conversation about why being a mensch* is not only good for the soul... it is good for business, too. Learn entrepreneurship from a business leader with 35 years of experience and start down a path to success using timeless wisdom as your guide. Just as Noah's Bagels with its distinctly Jewish roots appeals to all kinds of appetites, Business Mensch provides nourishment for a variety of readers, helping them excel in both business and life. *mensch: moral, upstanding person
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The seed was planted over a dinner shared between good friends Tom Corwin and author/journalist Peter Laufer with the idea of buying a classic bookmobile, stocking it with donated books from libraries and publishers, and driving it cross-country through small towns with acclaimed authors taking turns at the wheel. At each stop Corwin opens the bookmobiles doors inviting the public in to take their choice of digital and analog titles in exchange for an interview about what books have meant in their lives. A documentary film crew and a radio production team capture those stories, along with conversations with those authors along for the ride. Peter Coyote and Jane Ganahl join Tom Corwin at the Googleplex to talk about the bookmobile project.
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Gregg Zachary visits Google's Mountain View, CA headquarters to discuss his book "Married to Africa" as well as Google's efforts in Africa. This event took place on March 13, 2009, as part of the Authors@Google series. G. Pascal Zachary is a foreign correspondent for The Wall Street Journal when he finds love in, of all places, the zoo in Accra, Ghana. That is where he meets Chizo Okon, the surrogate mother for an orphaned chimpanzee. In Married to Africa, Zachary tells their warm and humorous story, which is as much about the marriage of two cultures as it is about the marriage of two people. When the two move to San Francisco, Chizo must learn to navigate a new world. The result is a different kind of immigrant story, powered by a series of wacky, wonderful and unforgettable tales -- such as Chizo taking a machete to Zachary's ex-wife's garden (not out of malice, of course), driving enthusiastically without a license, charming her hard-boiled Jewish mother-in-law and managing requests from poor relatives in Africa. The arrival of Chizo's teenage daughter marks the end of the beginning and the start of a new saga in this uniquely American love story.